If you’re still relying solely on traditional marketing methods to promote your business, and you’re looking to increase revenue without the traditional associated costs? Then, you’ll want to consider adding employee advocacy to your marketing toolbox.
If you’re not familiar, employee advocacy is the process of empowering employees to promote a company’s brand, products, or services on social media platforms. And the best part? It’s a win-win situation for both the company and its employees.
The benefit for the company is to be able to reach a wider audience than it could on its own. Employees have a unique perspective on your brand and can provide insights that resonate with your audience. When they share content on their social media channels, it increases your company’s visibility and reach. In fact, according to a study by LinkedIn, employees have 10 times more social media connections than a company’s social media channels.
But it’s not just about reaching more people. When employees share content, they are perceived as more authentic and trustworthy than the brand’s official channels. People trust recommendations from people they know, and employee advocacy provides an opportunity for you to tap into that trust. By encouraging your employees to share their experiences with your company, it can increase credibility and build trust with potential customers.
Employee advocacy programs can also increase employee engagement and morale. When employees feel empowered to share their experiences and insights, it can boost their confidence and encourage them to become more invested in your company’s success. It can also provide employees with a sense of purpose and help them feel like they are making a difference.
And here’s the best part – employee advocacy can be a cost-effective way to generate revenue. Traditional marketing methods can be expensive, and the ROI is not always clear. Employee advocacy on the other hand is a low-cost way to reach a wider audience and increase brand visibility. By leveraging employees’ social media channels, you can save money on advertising and other marketing expenses.
But the benefits don’t stop there. Employee advocacy can also lead to increased sales. According to a study by Hinge Marketing, companies with employee advocacy programs have a 16% increase in sales leads. When your employees share content on social media, it can generate interest in your products or services. By leveraging their personal networks, they can reach potential customers who may not have been aware of the company’s offerings.
So, if you’re looking to generate revenue in a low-cost, non-traditional way, consider a social post program through employee advocacy. The additional benefits provide for increased brand visibility, enhanced credibility and trust, and a boost to employee engagement.
Thanks for reading. I typically write about modern selling, virtual selling, prospecting, sales reps reputation and how content helps all of these with modern buyers. My primary audience includes CEOs, CROs, CMOs, and other executives responsible for increasing bottom line. Post your questions in the comments section below and let’s discuss this!