by Brandon Lee | Oct 14, 2021 | Lead Generation, Marketing
Instagram is like an interactive billboard for your business. Like a billboard, it needs traffic to get views. Without the traffic, even the most beautiful of billboards is useless. One of the great benefits of social media has always been that you can generate that...
by Brandon Lee | Oct 4, 2021 | Lead Generation
What is valuable content for social media posts? This is a very common question that we hear from our customers and salespeople in our social selling training program. In fact, over the past several years, as part of the extended DLA Ignite partnership team, we have...
by Brandon Lee | Sep 27, 2021 | buyer intent, Marketing, Sales - Social Selling
In our previous post, we briefly covered the Social Selling Success Triangle, and the model that ensures results. Since success from social selling is completely dependant on this model, we thought it would be helpful to discuss it in more detail for our readers. Our...
by Brandon Lee | Sep 20, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Measuring and tracking social KPIs are one of the biggest obstacles facing the leadership of sales organizations today. For some, they recognize that the world of B2B sales and buyer journeys has changed, but without the ability to access and track a new sales...
by Brandon Lee | Sep 14, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Marketing and sales leaders are struggling with adopting social as a true sales tool that can be tracked and become part of the overall KPI and data components within the current sales climate. There is no doubt the pressure is on sales production and B2B companies...
