by Brandon Lee | Apr 4, 2022 | Brand Magnification, Content Amplification, Lead Generation, Marketing, Pipeline Acceleration, Sales - Social Selling
LinkedIn has a spam problem. More accurately, far too many sales professionals using LinkedIn for lead generation don’t understand proper social prospecting cadence. In fact, many of them don’t even know that there should be a social cadence; instead, they throw out...
by Brandon Lee | Oct 28, 2021 | Brand Magnification, Content Amplification, Marketing, Sales - Social Selling
Content hubs are typically developed as a microsite or a section of an existing website that consolidates content for a specific purpose. Content hubs are often used by brands to curate content about their products or services based on a targeted strategy for their...
by Brandon Lee | Sep 20, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Measuring and tracking social KPIs are one of the biggest obstacles facing the leadership of sales organizations today. For some, they recognize that the world of B2B sales and buyer journeys has changed, but without the ability to access and track a new sales...
by Brandon Lee | Sep 14, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Marketing and sales leaders are struggling with adopting social as a true sales tool that can be tracked and become part of the overall KPI and data components within the current sales climate. There is no doubt the pressure is on sales production and B2B companies...
by Brandon Lee | Aug 2, 2021 | Content Amplification, Marketing
“How we do anything is how we do everything.” It is a quote in which the original author is unknown. Some credit it to the life coach of Oprah Winfrey, Martha Beck. Simon Sinek, a popular thought leader, speaker, and author, credits it to Buddhist monks....
by Brandon Lee | Jun 29, 2021 | Brand Magnification, Content Amplification, Conversion Optimization
Many of us are aware of the social automation applications available that promise “set it and forget it” automation for your company and sales team’s social media feeds. We have also heard about the many social scheduling tools that marketing...
