by Brandon Lee | Nov 22, 2021 | Brand Magnification, Marketing, Sales - Social Selling, Social Expansion
If there can be one bright spot that comes out of the whole COVID-19 pandemic and shutdowns, it is that we all have become live-streaming and video-call experts. Ok, “expert” is a bit strong. Even the best of us stare blankly at the screen asking,...
by Brandon Lee | Oct 28, 2021 | Brand Magnification, Content Amplification, Marketing, Sales - Social Selling
Content hubs are typically developed as a microsite or a section of an existing website that consolidates content for a specific purpose. Content hubs are often used by brands to curate content about their products or services based on a targeted strategy for their...
by Brandon Lee | Sep 27, 2021 | buyer intent, Marketing, Sales - Social Selling
In our previous post, we briefly covered the Social Selling Success Triangle, and the model that ensures results. Since success from social selling is completely dependant on this model, we thought it would be helpful to discuss it in more detail for our readers. Our...
by Brandon Lee | Sep 20, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Measuring and tracking social KPIs are one of the biggest obstacles facing the leadership of sales organizations today. For some, they recognize that the world of B2B sales and buyer journeys has changed, but without the ability to access and track a new sales...
by Brandon Lee | Sep 14, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Marketing and sales leaders are struggling with adopting social as a true sales tool that can be tracked and become part of the overall KPI and data components within the current sales climate. There is no doubt the pressure is on sales production and B2B companies...
by Brandon Lee | Aug 23, 2021 | buyer intent, Lead Generation, Sales - Social Selling
Buyer intent data, or sometimes referred to as intent data, has been seen as a holy grail for B2B marketers for decades, and rightly so. I mean if you can identify prospects who appear to be interested in the solution that your company offers before they have made a...
