by Brandon Lee | Nov 22, 2021 | Brand Magnification, Marketing, Sales - Social Selling, Social Expansion
If there can be one bright spot that comes out of the whole COVID-19 pandemic and shutdowns, it is that we all have become live-streaming and video-call experts. Ok, “expert” is a bit strong. Even the best of us stare blankly at the screen asking,...
by Brandon Lee | Oct 28, 2021 | Brand Magnification, Content Amplification, Marketing, Sales - Social Selling
Content hubs are typically developed as a microsite or a section of an existing website that consolidates content for a specific purpose. Content hubs are often used by brands to curate content about their products or services based on a targeted strategy for their...
by Brandon Lee | Oct 14, 2021 | Lead Generation, Marketing
Instagram is like an interactive billboard for your business. Like a billboard, it needs traffic to get views. Without the traffic, even the most beautiful of billboards is useless. One of the great benefits of social media has always been that you can generate that...
by Brandon Lee | Sep 27, 2021 | buyer intent, Marketing, Sales - Social Selling
In our previous post, we briefly covered the Social Selling Success Triangle, and the model that ensures results. Since success from social selling is completely dependant on this model, we thought it would be helpful to discuss it in more detail for our readers. Our...
by Brandon Lee | Aug 2, 2021 | Content Amplification, Marketing
“How we do anything is how we do everything.” It is a quote in which the original author is unknown. Some credit it to the life coach of Oprah Winfrey, Martha Beck. Simon Sinek, a popular thought leader, speaker, and author, credits it to Buddhist monks....
by Brandon Lee | Jun 14, 2021 | Brand Magnification, Content Amplification, Marketing
Most companies are starting to realize the value of content marketing, but some do not know where to start or they might have started but are struggling to make it effective. In this blog post, we will share five ways that you can maximize your marketing and sales...
