by Brandon Lee | Sep 20, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Measuring and tracking social KPIs are one of the biggest obstacles facing the leadership of sales organizations today. For some, they recognize that the world of B2B sales and buyer journeys has changed, but without the ability to access and track a new sales...
by Brandon Lee | Sep 14, 2021 | Content Amplification, Lead Generation, Sales - Social Selling
Marketing and sales leaders are struggling with adopting social as a true sales tool that can be tracked and become part of the overall KPI and data components within the current sales climate. There is no doubt the pressure is on sales production and B2B companies...
by Brandon Lee | Aug 23, 2021 | buyer intent, Lead Generation, Sales - Social Selling
Buyer intent data, or sometimes referred to as intent data, has been seen as a holy grail for B2B marketers for decades, and rightly so. I mean if you can identify prospects who appear to be interested in the solution that your company offers before they have made a...
by Brandon Lee | Aug 9, 2021 | Lead Generation, Sales - Social Selling
Social media is the 3rd leg of digital transformation. What does this mean? Well, that is best explained with a brief story. I was at a networking event recently where a woman walked around and handed her business card to everyone. She gave a short pitch about what...
by Brandon Lee | Aug 2, 2021 | Content Amplification, Marketing
“How we do anything is how we do everything.” It is a quote in which the original author is unknown. Some credit it to the life coach of Oprah Winfrey, Martha Beck. Simon Sinek, a popular thought leader, speaker, and author, credits it to Buddhist monks....
