by Brandon Lee | Nov 22, 2021 | Brand Magnification, Marketing, Sales - Social Selling, Social Expansion
If there can be one bright spot that comes out of the whole COVID-19 pandemic and shutdowns, it is that we all have become live-streaming and video-call experts. Ok, “expert” is a bit strong. Even the best of us stare blankly at the screen asking,...
by Brandon Lee | Oct 28, 2021 | Brand Magnification, Content Amplification, Marketing, Sales - Social Selling
Content hubs are typically developed as a microsite or a section of an existing website that consolidates content for a specific purpose. Content hubs are often used by brands to curate content about their products or services based on a targeted strategy for their...
by Brandon Lee | Oct 14, 2021 | Lead Generation, Marketing
Instagram is like an interactive billboard for your business. Like a billboard, it needs traffic to get views. Without the traffic, even the most beautiful of billboards is useless. One of the great benefits of social media has always been that you can generate that...
by Brandon Lee | Oct 4, 2021 | Lead Generation
What is valuable content for social media posts? This is a very common question that we hear from our customers and salespeople in our social selling training program. In fact, over the past several years, as part of our digital sales training program, we have done...
by Brandon Lee | Sep 27, 2021 | buyer intent, Marketing, Sales - Social Selling
In our previous post, we briefly covered the Social Selling Success Triangle, and the model that ensures results. Since success from social selling is completely dependant on this model, we thought it would be helpful to discuss it in more detail for our readers. Our...
