Most of us in Marketing have, at some point, heard the phrase “Content is King.” We may even have what we believe is a top-notch content strategy already in place.…

B2B buyers are using social media for research to help make their purchasing decisions. In 2019 anyone can see that social media and digital content are important to sales generation.…

Why are Brand-Hubs the ultimate content amplification tool for sales and marketing? Because people prefer to build relationships with people rather than with companies. Despite advances in technology, modern business…

Pipeline acceleration is always top of mind for a sophisticated Chief Revenue Officer (CRO.) As a CRO, you must always close more deals faster. Pipeline velocity is the metric you…

Are you looking for effective ways to optimize your pipeline for conversions? You could grow your revenue substantially by converting leads faster from sales-accepted leads (SALs) to sales-qualified leads (SQLs),…

We all know how funnels work in reference to lead generation. Your corporate marketing drives MILs, turns them (hopefully) into MQLs based on lead-scoring models, your BDR qualifies them for…