When two seemingly opposed sales tactics collide, things tend to get interesting. More importantly, though, it can lend itself to resulting in clarity and unique ways to improve for organizations and salespeople alike.

I had the pleasure of sitting down with Matthew McQuinn of the Coldlytics podcast show to discuss social selling and the modern buyer’s journey. Coldlytics is a one-stop-shop for Cold Email lists. Their company provides a simple self-serve interface to request custom email lists from our research team. The company is founded in the city of London, England by Richard Francis and Matthew McQuinn and currently serves more than 10 countries.

Now, to be clear, we believe, if you are going to use cold emails, you can do it a lot better through great storytelling and better goals. What does this mean? Well, you will want to watch or listen to the show to find out more.

Imagine, you can have calls with highly qualified, highly engaged, and pre-vetted customers in your pipeline?  When you start with conversations, and not sales pitches, it leads to better sales conversations, and ultimately to better sales conversions.

You can watch the videocast below from the live YouTube show or scroll down to listen to the Spotify audio version.



Or, listen on Spotify below:



I would love to hear your thoughts about the discussion. Is it social selling vs cold emails? What’s your opinion?