FunnelAmplified Blog
Enterprise Sales & Marketing Articles That Answer Questions and Drive Thoughtful Action
FunnelAmplified Enterprise Sales & Marketing Blog
Content Hubs – What Are They And What’s The Benefit?
Content hubs are typically developed as a microsite or a section of an existing website that consolidates content for a specific purpose. Content hubs are often used by brands to curate content about their products or services based on a targeted strategy for their...
Facebook Makes Changes to Instagram Algorithm and Hashtags
Instagram is like an interactive billboard for your business. Like a billboard, it needs traffic to get views. Without the traffic, even the most beautiful of billboards is useless. One of the great benefits of social media has always been that you can generate that...
What’s The Most Valuable Content For Social Media Posts?
What is valuable content for social media posts? This is a very common question that we hear from our customers and salespeople in our social selling training program. In fact, over the past several years, as part of our digital sales training program, we have done...
The 3 Most Important Social Selling Activities For Success
In our previous post, we briefly covered the Social Selling Success Triangle, and the model that ensures results. Since success from social selling is completely dependant on this model, we thought it would be helpful to discuss it in more detail for our readers. Our...
Social Sales KPIs – Measuring To Establish Value & Revenue
Measuring and tracking social KPIs are one of the biggest obstacles facing the leadership of sales organizations today. For some, they recognize that the world of B2B sales and buyer journeys has changed, but without the ability to access and track a new sales...
Sales KPIs Are Changing – Do You Know How And Why?
Marketing and sales leaders are struggling with adopting social as a true sales tool that can be tracked and become part of the overall KPI and data components within the current sales climate. There is no doubt the pressure is on sales production and B2B companies...
Buyer Intent Data: Third Party Data & First Party Intent Data
Buyer intent data, or sometimes referred to as intent data, has been seen as a holy grail for B2B marketers for decades, and rightly so. I mean if you can identify prospects who appear to be interested in the solution that your company offers before they have made a...
What Does A Social Organization Look Like?
Social media is the 3rd leg of digital transformation. What does this mean? Well, that is best explained with a brief story. I was at a networking event recently where a woman walked around and handed her business card to everyone. She gave a short pitch about what...
The Importance Of Properly Formatting Photos On Social Media
"How we do anything is how we do everything." It is a quote in which the original author is unknown. Some credit it to the life coach of Oprah Winfrey, Martha Beck. Simon Sinek, a popular thought leader, speaker, and author, credits it to Buddhist monks. Others credit...
When Cold Emailing And Social Selling Collide
When two seemingly opposed sales tactics collide, things tend to get interesting. More importantly, though, it can lend itself to resulting in clarity and unique ways to improve for organizations and salespeople alike. I had the pleasure of sitting down with Matthew...
Top Sales Books That All Sales Professionals Should Read
Information is power in sales. Not only does having the most information possible about your prospect help to close sales, but staying up-to-date on all of the latest news and trends in sales is vital to you hitting those quotas. But, who are the trusted experts or...
KickFire And FunnelAmplified Partnership For Audience Insights Announced
KickFire’s Buyer Intent Data to Reveal the Invisible Funnel for FunnelAmplified Partnership with KickFire unlocks audience insights and capabilities for ContentHubs™ San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital...
It’s Like Training Wheels For Sales Reps To Use Social Selling
Many of us are aware of the social automation applications available that promise "set it and forget it" automation for your company and sales team's social media feeds. We have also heard about the many social scheduling tools that marketing department team's use to...
The Importance Of Consistent B2B Brand Content and Social Sharing
Most companies are starting to realize the value of content marketing, but some do not know where to start or they might have started but are struggling to make it effective. In this blog post, we will share five ways that you can maximize your marketing and sales...
Advice From Chief Marketing Officers – For College Grads
Grab your cap and gown, it is graduation season! As backyards begin to fill with college graduation party goers, new bright-eyed eager graduates are looking toward their future and planning their next steps. The world is full of advice for these new graduates,...
Brand Consistency: The Average Revenue Increase is 33%
Survey after survey shows that customers are more likely to buy from a company they know and trust. That trust is built slowly with consistent and clear brand content and marketing efforts. Building trust through brand content and content marketing is more challenging...
